Statistics indicate that we reside in a religious nation. The last census revealed that 85% of Americans identify themselves as religious. Despite these numbers, there is a novel form of worship that takes place in the United States that, while not defined as a religion shares many similar qualities with it.

American popular culture has become inundated with the cult of celebrity. An incredibly large portion of our media is dedicated to the portrayal of a pantheon of individuals with whom we share a connection that is paradoxically intimate and one-sided. These men and women remain elevated in our minds, set apart from other human beings. We are well versed with the elaborate mythology that has been formed around them and it has the power to affect the decisions we make in our daily lives, at both an unconscious and conscious level. This prevalence of celebrity is by no means a new phenomenon, however the ability to project the imagery of these individuals through different media is gaining momentum. Our lives are increasingly saturated with their presence and this constant aura is growing. As envoys of corporate entities, digitized images of the celebrity have been reshaped as neo-saints and their gospel is one of consumption. Our televisions, computers, streets, and subways have been re-assigned as our designated places of worship.

The piece Place of Worship is an ad intervention that subverts a traditionally one-way medium into a two way mode of communication. These pieces were executed in the subway in Greenpoint off the G train. Step by step instructions on how the process were featured on the Instructables website.